LONDON — Abercrombie & Fitch is set to open its second retail location in the U.K., in Manchester's Trafford Center, this August.The store will be designed according to the company's new retail prototype introduced in February 2017.The new prototype is designed to encourage more product trials and to set a more modern vision for the brand with fitting rooms featuring controls for light and music, private suites to accommodate large groups and purchase points throughout the space, to enable quicker checkouts.The company said that the new model, which has been incorporated in seven retail locations so far in the U.S. and Hong Kong, has improved customer engagement."Our stores are an important gateway for us to engage with our customer, and their design is a key element of delivering a seamless, customer experience, across all our platforms. We’ve seen increased productivity with these new prototypes," said Stacia Andersen, brand president of Abercrombie & Fitch and Abercrombie Kids.The new space, which will span 5,554 square feet, is opening at a time when Trafford Center is undergoing a major revamp. Owner Intu is injecting 75 million pounds in order to redesign the center's interiors, add a new glass-domed roof, as well as creating an additional 110,000 square feet of extra retail space.Intu managing director Colin Flinn said that the company is aiming to build on the success of Trafford Center in attracting "high numbers of young, affluent shoppers" and offering a mix of retail and leisure. “Our high footfall and ability to curate a shopping experience which encourages customers to stay for longer means Intu centers are often the first point of call for high-caliber brands looking to expand their physical presence and reach more customers in new parts of the country," he added.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion