Abercrombie & Fitch Co. will open its first stores in Mexico, and its first anywhere through a franchise agreement, next spring through an arrangement with Grupo Axo.
The first Hollister store is expected to open late next spring and the first Abercrombie & Fitch unit in the late summer. A&F said the roll-out will include markets such as Mexico City, Guadalajara, Cancun and Playa Del Carmen but didn’t identify special store locations.
“This partnership is an important step for our company,” said Gillian Ferguson, group vice president of strategic planning for A&F, adding that “Grupo Axo has established a great reputation for developing brands in the Mexican market.”
A&F operates 834 stores in the U.S. and 166 in Canada, Europe, Asia, Australia and the Middle East.
Grupo Axo operates more than 200 freestanding stores in Mexico, plus over 2,000 points of sale in Mexican department stores. Among the U.S. brands it represents are Brooks Brothers, Chaps, Coach, Express, Guess, Loft, Kate Spade NY, Marc by Marc Jacobs, Tommy Hilfiger and Victoria’s Secret.