By  on September 7, 2016

For August, Wal-Mart Stores Inc. took two top spots in the ABX Advertising Benchmark Index in the digital and freestanding insert categories for its “Thousands of Rollbacks Here to Stay” campaign. For television, Amazon Prime’s “Lion” spot was number one while Kohl’s “Sneakers…Snag Some Cash, Too” was tops in radio.

ABX said the top retailers ran nearly 500 ads in August, which the company said is the highest seen since May when it began tracking the ads. The ABX Advertising Benchmark Index is comprised of 14 variables and is rated by a consumer panel. A score of 100 equals “average effectiveness.” The ABX Index reveals the overall impact of the ad while other measures include awareness, message, reputation and call to action.

To continue reading this article...

load comments
blog comments powered by Disqus