By  on December 20, 2019

Consultants at Kurt Salmon, part of Accenture Strategy, looked at data on buy online, pick-up in-store — also known as “click and collect,” during the kickoff of the holiday shopping season, and found “that this year retailers excelled in their ability to execute buy online, pick-up in-store on Black Friday, as well as upping their game when it comes to keeping their shipping promises on Cyber Monday.”

In a separate study, researchers at BIGresearch found that a large number of consumers this holiday shopping season were shopping online as well as in stores.

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