Captivating content and engaging in-store experiences are not mutually exclusive. Adobe’s latest report, “2018 Adobe Consumer Content Survey,” details the evolution of the role of content and its influence over purchases. The report includes updates on consumer preferences and the type of content that drives the most sharing.
To collect the insights for the report, Adobe dispatched 1,011 surveys among U.S. adults during December 2017. All survey participants were required to own at least one digital device.
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek
“I love ‘Kudos’ by Rachel Cusk that just came out,” said @katieholmes212 of what’s on her summer reading list. Head to WWD.com to read which books @lilireinhart, @dakotafanning and more are picking up this summer. #wwdeye (📷: @kukukuba)
“I’ve been an actress since I was like 10 or 12, and then I went to drama school. I have a technique, and I have a process that I bring to every role. And I can talk about it, but that kind of makes it less magic, and also when I talk about it, it makes me feel like I’m full of myself,” ‘Crazy Rich Asians Star’ Constance Wu tells @leighen .(📸: @emmanmontalvan: styled by @micaelaerlanger ) #wwdeye #crazyrichasians #constancewu