By  on February 12, 2018

Captivating content and engaging in-store experiences are not mutually exclusive. Adobe’s latest report, “2018 Adobe Consumer Content Survey,” details the evolution of the role of content and its influence over purchases. The report includes updates on consumer preferences and the type of content that drives the most sharing.

To collect the insights for the report, Adobe dispatched 1,011 surveys among U.S. adults during December 2017. All survey participants were required to own at least one digital device.

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