By  on October 9, 2017

Don’t ditch desktop strategies just yet — mobile devices still have a way to go before overtaking the bulk of conversions. Adobe released a new set of insights that confirmed consumers continue to primarily purchase through their PCs, though mobile shares count for a chunk of traffic.

Deploying its analytics feature, Adobe reviewed more than 50 billion visits to 250 U.S. retail web sites between January 2015 and June 2017. The research found that online visits to e-commerce sites has been slowly growing — no news there.

To continue reading this article...

load comments
blog comments powered by Disqus