According to Adobe, the online holiday shopping season is on track to be massive — and e-commerce customers aren’t waiting until Friday to get in on the action.
The software giant’s latest retail report reveals that early online spending has already set new records. Adobe Analytics Data tracked $28.6 billion in sales from Nov. 1 through Tuesday, for 17.9 percent year-over-year growth. Daily revenue clocked in at $1 billion or more for each of the first 21 days in November. Over the same period last year, only 19 out of 21 days met that benchmark.