NEW DELHI — Spain’s Adolfo Dominguez made its retail debut in India earlier this month with a 3,500-foot-boutique in this New Delhi’s Ambience Mall.
Dominguez has inked an eight-year partnership with India’s Wadhawan Lifestyle Retail Pvt Ltd., which brought Ed Hardy and Christian Audigier to India.
Although luxury players have expanded significantly in the country, the more affordable side of the fashion market is less populated with western brands. That said, both Zara and Mango also have stores in India.
“We plan to open 20 Adolfo Dominguez stores over the next five years. Three of these will open in the next one year in Delhi and Mumbai,” said Abhinav Zutshi, business head of international brands for Wadhawan Lifestyle Retail Pvt. Ltd. Zutshi said the company plans to invest 500 million rupees, or $11.05 million, for the brand’s expansion in India.
Tiziana Dominguez, who is creative director for the brand, was in New Delhi for the launch of the store which attracted celebrities from the Indian film industry along with a select fashion crowd of designers. She said that the pricing would be kept on par with their outlets in other parts of the world, despite the higher customs duties and taxes in India. “We are in 37 countries and are used to the idiosyncrasies of customs duties,” she explained.
The designer said that although the company still does much of its business in Spain, it wants international sales to account for half of its turnover by 2015. Currently the company has annual sales of 174.32 million euros, or $238.67 million.