By  on January 16, 2018

LONDON — Adrian Cheng is continuing his mission to build an ecosystem of Millennial and Generation Z-focused brands and platforms, which are responding to shifting consumer behaviors. C Ventures, the new fund he introduced last October, has already taken stakes in various e-commerce and editorial platforms, including Moda Operandi, Not Just a Label, Dazed Media, Galore and SkyBound.

Today, the billionaire entrepreneur announced two new investments made through C Ventures, in Finery, a digital wardrobe management system also backed by model and actress Brooklyn Decker and entrepreneur Miroslava Duma, and Undone, an online platform which allows customers to create made-to-order, customized watches.

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