By  on July 30, 2013

Advanstar Global LLC’s MAGIC Market Week has inked a deal to merge its online marketplace at shopthefloor.com with the digital business-to-business software platform from Balluun Inc. The agreement combines MAGIC’s reach among brands and buyers with Balluun’s technology, which will add new features to the trade show giant’s online commerce platform.

This story first appeared in the July 30, 2013 issue of WWD. Subscribe Today.

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