By  on March 26, 2018

MILAN — Aeffe Group has partnered with Triboo, a company listed on Alternative Investment Market Italia, to launch a new and global omnichannel distribution project, taking its online and offline sales channels in-house. The online platforms are expected to bow in September.

The Italian fashion group will create a dedicated team to focus on the online stores of its proprietary brands Moschino, designed by Jeremy Scott, Alberta Ferretti and Philosophy di Lorenzo Serafini. The three brands’ online stores were previously powered by the Yoox Net-a-porter Group.

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