Abercrombie & Fitch is expanding its relationship with The Trevor Project, a suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people.
The retailer has worked with the nonprofit organization since 2010 but is heightening its involvement in 2019, the 50th anniversary of the Stonewall Uprising and the start of the gay pride movement.
At the same time, The Trevor Project will work with A&F on diversity and inclusion initiatives for both customers and employees.
The expanded partnership will include participation at events such as the Pride Parade in New York City, donations from the sales from select A&F collections including a Pride-inspired one dropping in mid-May, and a customer round-up campaign in all U.S. stores and online.
Since 2010, A&F and its customers have raised and donated more than $600,000 for the organization. In 2018, donations were earmarked for the training of digital crisis counselors.
“We are grateful for Abercrombie & Fitch’s dedication to The Trevor Project’s mission to end suicide among LGBTQ youth,” said Amit Paley, chief executive officer and executive director of The Trevor Project. “Abercrombie & Fitch understands the need to help LGBTQ youth in crisis is year-round. We look forward to working together to engage the brand and its loyal customers in support of our life-saving mission.”
Kristin Scott, president of global brands at Abercrombie & Fitch Co., said: “Trevor’s work touches many of our customers’ lives daily, and we are optimistic that by expanding our partnership, we can help increase the reach and impact of Trevor’s important work.”