Tel Aviv-based software brand Aimee Soft has become an affiliate member of The O Alliance, adding a service that helps brands identify products most likely to result in online transactions.

Aimee Soft functions on multiple levels to establish and optimize a consumer’s potential contribution to a brand’s business through Web sites and m-commerce, taking into account variables such as weather conditions and time of the day and using data automatically generated by Aimee Soft’s engine to determine the items most likely to result in a transaction, essentially an individualized marketing campaign aimed at the consumer.

Data from Web sites other than the client’s is also analyzed.

“Aimee Soft allows us to give our clients something totally unique and valuable, with real metrics associated with its implementation,” said Andrea Weiss, founder of The O Alliance. “We are continuing to build our network of affiliate partnerships and couldn’t be happier to welcome the Aimee team and their capabilities.”

The O Alliance recently added Crayon Data, a big-data firm focused on retail issues, to its list of affiliates.

Yossi Boker, chief executive officer of Aimee Soft, commented, “We aim to think about the possible contribution or ultimate outcome each end user brings to a company’s bottom line. All of the affiliates in this broad network are committed to the same thing. We are in tremendous company.”

Other members or affiliates of the alliance include iVibe, JGA, Multimedia Plus, Olson-Ng Retail Consulting Group and Splashlight. Fashion retailers and brands, which make up a large part of its client base, using the network’s services include Macy’s Inc., Nordstrom Inc., Ann Inc., L Brands’ Victora’s Secret unit, Adidas, Sam Edelman, David Yurman, Aldo Group, J. Jill and Jockey.

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