By  on July 3, 2019

Fifteen. That’s what Josh Zad’s Alfred — the fashionable coffee and tea concept started by a former commercial real estate executive — is now up to as far as store count with this week’s opening at Palisades Village in the Pacific Palisades.

In an age where just about any product or service can be spun into a lifestyle brand, Zad has shown that can be done with coffee in Alfred, which has enjoyed synergies with fashion and design — everyone from Rag & Bone to Kelly Wearstler — to influencers with its highly Instagrammable, stylish spaces. There appears to be no shortage of markets Zad sees the possibilities in for Alfred either. Another location in Japan is in the pipeline for August with two more coffee shops also set to come online this year in Los Angeles.

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