By  on December 7, 2015

SHANGHAI — Fresh from the success of its biggest-ever Singles’ Day sale on November 11, Alibaba’s Taobao Marketplace is gearing up for another sales event: 12.12.

The December 12 sale was launched by Alibaba in 2011 to promote its Taobao Marketplace, which is China’s largest online shopping platform by gross merchandise volume, according to data from iResearch.

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