Alibaba said Wednesday it has expanded the scope of its anticounterfeit program with Washington, D.C.-based International Anticounterfeiting Coalition.
The news comes as luxury brands are departing the organization, reportedly in protest over the fact that Alibaba recently joined as a member. Earlier this week, Gucci left the group. Michael Kors pulled out last week and now press reports have Tiffany & Co. withdrawing its membership as well.
Alibaba joined the nonprofit in April. Members include hundreds of companies across a variety of sectors from luxury goods to electronics as well as law firms and related service providers aimed at mitigating counterfeit goods. Current member brands include Apple, Chanel, Coach, Hugo Boss, L’Oréal and Nike, among many others.
Alibaba has been criticized for allowing illegal counterfeit products to be sold on its Taobao platform.
On Wednesday, the c-commerce giant said its IACC MarketSafe Program, an initiative it started in 2013, is being expanded so that more brands can participate.
“The MarketSafe program provides companies with an expedited process for working with Alibaba to target and take down online listings for counterfeit goods,” the company said in a posting on its Alizila website.
Alibaba said it will no longer charge companies a fee for the program and brands will no longer be required to provide evidence to support intellectual-property infringement complaints.
Since the MarketSafe program’s launch, nearly 5,000 sellers’ storefronts have been closed on Alibaba’s marketplaces, while more than 180,000 infringing product listings have been removed, Alibaba said.