Alibaba Group said Wednesday it has become an official member of the International Anticounterfeiting Coalition.

The e-commerce giant, which has faced criticism for the sale of counterfeit products on its Taobao platform, claims it is the first e-commerce company to join the nonprofit organization dedicated to combating product counterfeiting and piracy.

“Preserving the integrity of Alibaba’s marketplaces is a top priority. Counterfeiting is a global, industry-wide issue, and effective collaboration with brands, retailers, trade associations, governments and other industry partners is a key component to our overall success,” said Matthew Bassiur, vice president and head of global intellectual property enforcement at Alibaba. “IACC membership will further enhance our earnest efforts to forge closer relationships with brands as we continue to explore and implement innovative solutions to address counterfeiting. We strongly value our partnership with the IACC and its members and are proud to be a part of this prestigious coalition.”

Alibaba named Matthew Bassiur anticounterfeit chief and bulked up its anticounterfeiting staff late last year.