By  on October 19, 2018

BEIJING — Alibaba’s Singles’ Day sale is about to turn 10 years old, and while it gets harder each year to top the mouth-dropping sales numbers and spare-no-costs entertainment and production values associated with the event, the tech giant has revealed that this year’s festival will go more global, and more omnichannel.

“Now it’s not only a festival for online, a festival for Chinese people, it’s for the whole world,” said Alibaba Group chief executive officer Daniel Zhang. Recently named successor to chairman and cofounder Jack Ma, Zhang was speaking at a press conference here to kick off the shopping event.

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