Chinese e-commerce giant Alibaba said Tuesday it has spent more than 1 billion renminbi, or $160.7 million, on fighting counterfeit goods and consumer protection efforts from the beginning of 2013 through November.
This story first appeared in the December 24, 2014 issue of WWD. Subscribe Today.
“This year we increased our information-sharing initiatives with various Chinese government agencies and continued to work with brands to bring about effective enforcement against counterfeiters who operate offline. Additionally, we continue to refine and harness technological tools at our disposal to track and trace counterfeiters who sell on our platforms, in order to assist enforcement authorities in tackling the problem at its source,” Alibaba said in a statement summarizing its intellectual property rights initiatives for the year.
Alibaba, which raised $25 billion in its blockbuster initial public offering in September, has long touted its efforts to crack down on the sale of fake goods. Earlier this year, Alibaba said it was cooperating with Kering SA to stem the sale of counterfeit products after the maker of Gucci withdrew a lawsuit that alleged Alibaba participated in violating trademarks.
“Alibaba Group cooperated with Chinese law enforcement agencies in over 1,000 counterfeiting cases this year. As a result of this collaboration, 400 suspects from 18 counterfeiting rings were arrested while 200 brick-and-mortar stores, factories or warehouses involved in production and selling of counterfeits were closed,” Alibaba said.
The company said that, as of September, it has cooperated with 1,137 brand owners to identify and remove IP-infringing goods from its marketplaces.