Alibaba Group said Wednesday it has appointed Roland Palmer as managing director of its newly established Netherlands office and as a member of its European Union leadership team.

As reported, the Chinese e-commerce giant is expanding into Europe as part of its globalization efforts to bring more international brands and retailers to its platforms. Alibaba recently opened offices in Milan, Munich and Paris, and it is boosting its presence in the United Kingdom.

Palmer previously worked as chief executive of Blokker Holding and as a strategy consultant for global managing consulting firm Bain & Co., Alibaba said.

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