By  on July 6, 2016

Chinese e-commerce retailer Alibaba, known for creating the shopping event surrounding Singles Day, just celebrated American Independence Day — and 100,000 people showed up to watch.

Among the participating retailers was Macy’s, which hosted a live-stream shopping tour of its New York flagship on Alibaba’s Tmall app. This was the first live video shopping event of this kind, and Alibaba reports that the live-stream attracted 100,000 viewers and 880 comments. Other participating retailers included GNC, Childlife and Puritan’s Pride.

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