Store design in the Instagram age was in full effect at the opening party for Alice + Olivia’s Miami flagship last week. Guests jostled for the right angle to have their pictures taken on the stairwell off of a soaring, circular colonnade of white plaster etched like drapes. Another shot was looking down into the dramatic alcove from the second story. In the Design District’s highly competitive retail scene, requisite Instagram moments aren’t lost on Alice + Olivia chief executive officer and creative director Stacey Bendet.
“No matter what we’re working on, we always ask, ‘Where’s the girl taking pictures?’ Retailers have to realize they aren’t just selling clothes anymore but experiences,” she said, tapping interior designer Robert Couturier for the task. “This location presented a unique opportunity to build something from scratch.”
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos