By  on March 12, 2018

Store design in the Instagram age was in full effect at the opening party for Alice + Olivia’s Miami flagship last week. Guests jostled for the right angle to have their pictures taken on the stairwell off of a soaring, circular colonnade of white plaster etched like drapes. Another shot was looking down into the dramatic alcove from the second story. In the Design District’s highly competitive retail scene, requisite Instagram moments aren’t lost on Alice + Olivia chief executive officer and creative director Stacey Bendet.

“No matter what we’re working on, we always ask, ‘Where’s the girl taking pictures?’ Retailers have to realize they aren’t just selling clothes anymore but experiences,” she said, tapping interior designer Robert Couturier for the task. “This location presented a unique opportunity to build something from scratch.”

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