Alice + Olivia, a brand associated as much with art as with rock music, has opened a temporary store in the Miami Design District. It’s the first step toward realizing a flagship in the neighborhood, which is expected to boast around 120 nameplates when the last phase of construction is completed.
Alice + Olivia’s temporary store is meant to echo the creative vibe of the Design District with a colorful interpretation of the Art Deco style that’s popular in Miami reflected throughout the design of the unit. The temporary location features the brand’s complete product offering, including the collection, gowns, shoes, handbags and accessories.
About 70 of the properties in the Design District are owned by Dacra, a Miami-based real estate development firm with partner L Real Estate. Alice + Olivia’s temporary store at 106 Northeast 40th Street will be open for a year. When completed, the brand’s two-level, 3,240-square-foot flagship will be located on the corner of Northeast 40th Street and 1st Avenue.
In its first years the Design District attracted luxury brands. Hermès, Dior and Louis Vuitton opened large multilevel flagships. Fendi, Prada, Givenchy, Cartier, Bulgari and Giorgio Armani are among the brands that have opened stores in the Design District. Gucci, Loro Piana, Tod’s and Saint Laurent are set to unveil units. A wave of contemporary and more popular-priced brands is also in the offing with Isabel Marant, Tory Burch and Alexander Wang on deck. COS confirmed that it will open a store in the Design District.
The expansion of the cultural aspect of the neighborhood continues with site-specific public art design installations. The De la Cruz Collection, a private museum that’s open to the public and the Institute of Contemporary Art, which opened in 2014, are neighborhood draws.
That all sits well with Alice + Olivia creative director Stacey Bendet, whose fall collection is “set in New York City in the late Seventies, a time that was financially bankrupt and gritty, yet creatively thriving,” the designer said. Her fall line features intricate embroidery; bold prints such as paisleys; beaded kaleidoscope and bubble designs; graphic legends such as “Be Nice Or Leave,” and urban jungle touches such as birds and butterflies.