PARIS — Louis Féraud, a French fashion house known mainly for its suits recently, has a new owner.

Alliance Designers, the upstart luxury group here owned by French entrepreneur Alain Dumenil, acquired the business for an undisclosed sum, Dumenil said.

Price Waterhouse advised Dumenil, while Sterling Mergers & Acquisitions, a Paris consulting firm, advised the seller, Bavaria Industriekapital, a German investment fund that bought Féraud from Escada in 2003.

As part of the transaction, Dumenil also acquired the Kemper brand.

With Féraud, Dumenil expands the stable of historic names — including Scherrer, Jacques Fath, Francesco Smalto, Emmanuelle Khanh and Stephane Kelian — that he has been trying to elevate to their past glory days.

A spokesman for Dumenil said the Féraud collection could return to the Paris runway by next year. The house, once famous for its colorful, jet-set style and for dressing Brigitte Bardot, has searched in recent years for a creative identity.

Designers Jean Paul Knott and Yvan Mispelaere failed to get Féraud back on the international fashion radar.

Sales of Féraud branded products were 150 million euros, or $193.1 million at current exchange, last year, Dumenil said. The brand operates four stores and has some 20 licenses, including men’s wear, lingerie, fur, jewelry, watches and fragrance.

Dumenil said Matthias Heitzler would continue to lead Féraud’s creative team, but that a new management squad would be appointed to oversee the brand.

This story first appeared in the February 15, 2005 issue of WWD. Subscribe Today.