By  on April 17, 2009

While consumers pay lip service to being green, just try to get them to stick with a skin care brand that doesn’t deliver results like a more chemically engineered one does. That is the niche where Ute Leube, founder of Amala — an offshoot of Primavera, the German producer of holistic lifestyle products — hopes to build a business on in the U.S.

This story first appeared in the April 17, 2009 issue of WWD. Subscribe Today.

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