By  on January 23, 2018

YouGov has released the findings for its 2017 U.S. “buzz rankings” for brands across different categories, as well as the overall top 10 brands list.

The brands were ranked using a “buzz” score after asking respondents if they’ve heard about the brand in the last two weeks — through advertising, news or word of mouth — and whether it was positive or negative. YouGov said a brand must be tracked for “at least six months” to be included in the rankings. A brand also must be tracked for six months in the year-ago period in order to appear in the improved list category.

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