Amazon Echo

Wallet-style bags for women and jeans for men were among the top gifts given by Amazon shoppers this holiday shopping season.

In its annual list of best-sellers on, the e-commerce behemoth reported that Levi’s men’s 501 Original Fit Jean, Fossil’s Emma large zip wallet and Kate Spade New York’s Cedar Street cami convertible cross-body bag were among the most popular.

Both of the bags are small, wallet-style totes. The Fossil bag, in eight colors and ranging from $60 to $85, was on Oprah’s “favorite things” list, which for the second year in a row was featured in a separate web destination on The bag is made with a lining that is designed to protect the radio frequency identification chips in credit and debit cards from being scanned by scammers.

The Kate Spade bag is similar, albeit less tech-focused, and appears on for $107 to $148 in at least seven colors.

Men’s jeans, and Levi’s, are consistently popular items on Amazon, as customers typically turn to the site for replenishment and basic items. The Levi’s 501 jeans on Amazon come in as many as 38 colors and cost $25 to $74.

Also popular this year were “ugly” Christmas sweaters, running shoes, watches, diamonds and luggage. Among wearable tech items, the most popular were the Garmin Vivofit fitness band, the Garmin Vivoactive HR GPS smartwatch and Samsung Gear VR virtual reality headset.

Beyond apparel and accessories, Amazon’s own devices won big this year. Amazon’s Echo and Echo Dot, which are smart speakers that enable the company’s virtual assistant, Alexa, topped the list at $180 and $50, in addition to the Fire TV Stick, a $40 streaming-media player, and a Fire tablet priced at $50.

Amazon reports that sales of the Amazon Echo devices were more than nine times that of last year, which led to them being widely out of stock in the days leading up to Christmas.

“Despite our best efforts and ramped-up production, we still had trouble keeping them in stock,” said Jeff Wilke, Amazon’s chief executive officer of worldwide consumer. Still, he said that he was “thrilled” that millions of customers would be introduced to Alexa.

On the delivery front, Amazon reported that more people tried Prime worldwide this year than in any other year, with more than one billion items shipping worldwide using Prime — Amazon’s perks-filled membership service — and Fulfillment by Amazon, which lets businesses store products in Amazon’s fulfillment centers, with Amazon handling packing, shipping and customer service. Dec. 19 was the peak worldwide shipping day.

And in what has become a key trend across retailers this holiday, more than 72 percent of Amazon customers worldwide shopped using a mobile device this season, with shopping on the Amazon app up 56 percent this year.