By  on November 5, 2018

Amazon’s new one-hour grocery delivery and pick-up, revealed Monday, means more than just holiday Whole Foods convenience and a desire to push canned hams. Experts say it’s the first solid indication of how the e-commerce giant aims to fuse digital and physical retail.

“If there was ever any doubt about Amazon’s omnichannel efforts, this squashes it,” said Charles Dimov, vice president of marketing at OrderDynamics, which provides order management technology for retailers. “Amazon definitely sees the value of combining online and physical stores and this is the proof. It is offering one-hour BOPIS [Buy Online, Pick Up In Store], which is going to compel customers this Christmas season.”

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