The European division of e-tail giant Amazon plans to open a 46,000-square-foot fashion photography studio in Shoreditch, East London next year in a bid to support its growing fashion business in the region.

Amazon said the studio will be its largest in Europe and provide on-model and off-model imaging. The site is owned by Transport for London, which manages the city’s underground, train and bus services, and will be leased by Amazon.

Amazon.co.uk launched its fashion offerings in 2007, and since the start of this year has taken on more than 100 fashion brands, including Hugo Boss, Gucci watches, Emporio Armani, Vivienne Westwood, Puma, Missoni and Moschino.

As reported, it is selling one-off capsule collections by Osman and Solange Azagury-Partridge in the run-up to Christmas. “Fashion is one of the fastest-growing businesses for Amazon across Europe, and the creation of this new studio illustrates both our ambitions in this area and our dedication to providing a first-class customer experience,” said Sergio Bucher, vice president of Amazon Fashion EU.

The photography studio will be located on Geffrye Street in a former glass factory. Development of the site will commence immediately, according to the company, with the studio set to open by the middle of next year. Amazon expects to create 35 permanent roles at the studio with up to 50 freelancers to support seasonal demand. The team will produce hundreds of thousands of images every year.

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“We continue to invest heavily in London, and are delighted to make it the new home for Amazon’s fashion photography across Europe,” said Christopher North, managing director of Amazon.co.uk Ltd.

North said by the summer, approximately 2,000 corporate employees will be based in London across three offices and the new studio. “We expect to create thousands of new jobs in the capital over the coming years,” he added. Amazon has two corporate offices in London, and will open a third one in 2017.

Last year, Amazon opened a 40,000-square-foot imaging studio in Williamsburg, N.Y., which supports the site’s U.S. fashion business.