Amazon’s Prime Day 2020 is coming soon.
The e-commerce giant, which initially postponed Amazon Prime Day 2020 from July 15 due to the ongoing coronavirus pandemic, confirmed on Sept. 28 that its annual Prime Day shopping event will run on Oct. 13 and 14.
Amazon’s Prime Day has historically been the company’s biggest selling day of the year since its inception five years ago, outperforming other shopping events like Black Friday and Cyber Monday in recent years. The company revealed it sold roughly 175 million products on Prime Day 2019 and analysts have estimated it generated $7.16 billion.
From what to expect on the shopping holiday to how the COVID-19 pandemic is affecting it, here is everything you need to know about Amazon Prime Day 2020.
When is Amazon Prime Day 2020?
Amazon Prime Day 2020 will start on Oct. 13 for a 48-hour period, the company confirmed on Sept. 28.
Why was Amazon Prime Day 2020 postponed?
Amazon said on July 21 that it would be postponing its annual Prime Day due to the COVID-19 pandemic.
“This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners,” the company said in a statement. “We are excited Prime members in India will see savings on Aug. 6 and 7, and that members all around the world will experience Prime Day later this year. We look forward to sharing more details soon.”
How is the coronavirus pandemic affecting Amazon Prime Day 2020?
Although Amazon has seen sales increase due to the pandemic — its first quarter 2020 revenue increased by 26 percent — its delivery and warehouse network has been impacted by the increased workload, in addition to facing safety and health concerns.
The company is embroiled in a lawsuit with former warehouse worker, Chris Smalls, who organized a protest among colleagues over what they deemed as unsafe working conditions at a large fulfillment center in Staten Island, N.Y. The workers also allege that one of their colleagues died after contracting COVID-19 while working. They stated that 44 other employees also had confirmed cases of the virus.
Amazon has since committed $4 billion to COVID-19-related initiatives, including $800 million on safety measures like temperature checks, masks, gloves, enhanced cleaning and sanitization, extended pay and benefit options, testing and more.
What deals will be offered during Amazon Prime Day 2020?
Amazon hasn’t revealed all the deals that will be offered on Prime Day 2020. However, the company has listed a few savings on its Prime Day landing page, including two Amazon Echo Dot 3rd Generation devices for $39.98 and an Amazon Fire TV Recast for $129.99. Amazon is also offering a $10 coupon on Prime Day for customers who spend $10 with a small business featured on the site.
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