Amazon Prime Day Tops $3.5 Billion
Lego Star Wars Storm Trooper Helmet, a bestseller on Prime Day. Courtesy Photo

Top-selling categories during the event were bedding, wireless accessories, electronics, nutrition and wellness, crafts and sewing.

Best-selling products included the Echo Dot, Fire TV Stick 4K with Alexa voice remote, Roomba iRobot vacuum, LifeStraw personal water filter and Lego Star Wars Stormtrooper Helmets.

“We look forward to providing more opportunities for our selling partners to grow and customers to save throughout the holiday season,” said Wilke, though he didn’t cite any specific promotions coming up.

In the latest holiday 2020 sales forecast, Customer Growth Partners optimistically predicted a 5.58 percent increase to $749 billion in the November-to-December period from $707 billion in the same period due to rebounding retail sales, “resilient“ shoppers, a 5.4 percent growth in disposable income, low consumer debt, lower gas prices and employment growth. Digital and direct-to-consumer sales will amount to $189 billion, representing more than 64 percent of the aggregate increase in holiday sales.

CGP’s forecast was in stark contrast to an earlier and more uncertain forecast from Deloitte, that holiday sales will play out in two possible scenarios, a 0-to-1 percent increase or a more significant 2.5-to-3.5 percent increase.

However, Craig Johnson, president of CGP, did temper the auspicious outlook, citing “concerns for the millions still unemployed and uncertain prospects for additional COVID-19-related aid.”

“Twenty-twenty has been a roller-coaster for small businesses like mine, but Prime Day helped us sell a whole month’s worth of inventory in two days,” said Kennedy Lowery, from Live by Being, a skin-care and wellness company based in Houston, in a statement provided by Amazon.

Caron Proschan, from Simply Gum, a natural chewing gum and mint company in New York, N.Y., said on Day One of Prime Day, “We saw a 700 percent lift in units sold, leading to a record sales day for us.”

Another factor was Amazon’s spend $10, get $10 promotion in the two weeks leading up to Prime Day, which was offered by Whole Foods Market, Amazon Fresh, Amazon Go, Amazon Go Grocery, Amazon Books, Amazon Pop Up and Amazon 4-star stores.

Amazon gave a breakdown of bestsellers by country. In the U.S., bestsellers included the Roomba iRobot vacuum, the MyQ wireless and Wi-Fi-enabled smart garage door opener, the LifeStraw personal water filter, the Goli apple cider vinegar vitamins and the Kids Against Maturity card game.

In the U.K., some bestsellers were the Shark upright vacuum cleaner, Celebrations chocolate bulk box, Halloween party gag fillers and an Oral-B smart 6 6000N cross-action electric toothbrush.

In the United Arab Emirates, bestsellers were Listerine Cool Mint mouthwash, Sony extra bass smartphone headsets and the Nescafe Dolce mini-me coffee machine.

In Japan, bestsellers were SwitchBot, Detergent Wide Hiter, and Water Bottles I Ro Ha Su. On Amazon in Italy, the FIFA 21 PlayStation 4, Borbone Respresso coffee capsules and FFP2 by Jiandi protective face masks were big sellers.

Amazon said last month that it is creating an additional 100,000 regular full-time and part-time jobs in its fulfillment and logistics network throughout the U.S. and Canada. Amazon also strived to ship items faster. According to the company, more Prime members opted to have items shipped to an Amazon Hub pickup location versus last year.

According to Amazon, around the world there are more than 150 million members of Prime, which offers benefits like access to movies, music, books, magazines, games, as well as discounts on products, and same-day delivery on many items.

Amazon Prime Day Tops $3.5 Billion
iRobot Roomba Vacuum Cleaner, a Prime Day bestseller. Courtesy Photo