By  on July 11, 2019

In a 46-page analysis of back-to-school shopping trends, brand-performance agency ForwardPmx identified some notable changes in how retailers and brands are driving business as well as how consumers are responding.

In the report, Amazon, not surprisingly, takes center stage as consumers seek value and convenience. But traditional retail brands also play an important role and have adopted some tactics from the online giant.

To continue reading this article...

load comments
blog comments powered by Disqus