Amazon's apparel business showed 32 percent growth in total sales volume compared to the third quarter of 2016, said a new report by research and consulting firm One Click Retail. The company published its "Fall Fashion on Amazon: Q3 2017" report Thursday, a full week before Amazon's earnings call.According to a spokeswoman, the firm corralled data using a mix of “web site indexing, machine learning and proprietary software to estimate weekly online sales figures at the sku level on Amazon.” Then it tracked growth across “first-party” sales, which cover brands sold directly by Amazon and its own lines, and then compared third-quarter figures from this year to the same quarter last year.The findings: Men’s and women’s apparel — the largest clothing segments in Amazon's sales channels, accounting for more than three-quarters of its total apparel business — were the slowest performers compared to other apparel segments in the online marketplace.According to One Click, men’s and women’s showed 32 and 28 percent volume growth compared to last year, respectively, while categories like young men’s, unisex, boys, girls, and baby clothes ranged from 35 percent to beyond 65 percent. Apparently, the demand for onesies and other pint-sized outfits spurred 67 percent growth, making baby clothes Amazon's fastest growing demographic.
The study also noted that Amazon sales hew to fall fashion trends seen elsewhere, with high-neck tops, silk shirts and quilted jackets making a big statement on the site.
In men’s apparel, sales of silk shirts shot up a whopping 807 percent. The report attributed the radical boost to luxury brand Nat Nast, whose recent launch on Amazon quadrupled the number of silk shirts available on the site. Quilted jackets also made a strong showing, at 86 percent growth. Combined with the uptick in turtleneck sweaters, at 17 percent, the results seem to nod at layering behavior as the weather cools and season transitions.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)