By  on October 19, 2017

Amazon’s apparel business showed 32 percent growth in total sales volume compared to the third quarter of 2016, said a new report by research and consulting firm One Click Retail. The company published its “Fall Fashion on Amazon: Q3 2017” report Thursday, a full week before Amazon’s earnings call.

According to a spokeswoman, the firm corralled data using a mix of “web site indexing, machine learning and proprietary software to estimate weekly online sales figures at the sku level on Amazon.” Then it tracked growth across “first-party” sales, which cover brands sold directly by Amazon and its own lines, and then compared third-quarter figures from this year to the same quarter last year.

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