Amazon.com lost money last year but took a big chunk of market share in the process.
The Web giant’s net losses for 2012 tallied $39 million, or 9 cents a diluted share. That compared with 2011 earnings of $631 million, or $1.37 a share. Losses came in 6 cents worse than the 3-cent deficit analysts projected, but investors took the miss in stride and shares of the company gained 8.1 percent to $281.39 in after-market trading Tuesday.
Amazon has fashion on its radar and last fall leased a 40,000-square-foot space in Williamsburg, Brooklyn, for a photo studio to support Amazon Fashion, Shopbop and MyHabit. The studio will shoot thousands of on-model looks a year in a bid to improve the presentation of fashion on the Web sites.
The company has also been beefing up its ability to get goods to consumers, opening 20 new fulfillment centers last year.
That type of spending, which has eaten into Amazon’s bottom line, is intended to help the firm continue to grab sales and market share. The company’s total revenues jumped 27.1 percent to $61.09 billion last year as sales of products increased 23.2 percent to $51.73 billion.
Amazon doesn’t break out how much of its sales come from fashion and accessories, but overall growth is expected to continue. First-quarter sales are slated to rise to between $15 billion and $16.6 billion, growth of between 14 and 26 percent.
The company has radically disrupted a series of businesses as it’s grown.
“We’re now seeing the transition we’ve been expecting,” said Jeff Bezos, founder and chief executive officer of Amazon.com, who this month was given the National Retail Federation’s Gold Medal award. “After five years, eBooks is a multibillion-dollar category for us and growing fast — up approximately 70 percent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5 percent.”
Amazon’s fourth-quarter earnings fell 45.2 percent to $97 million, or 21 cents a share, as revenues rose 22 percent to $21.27 billion.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)