By  on February 1, 2018

Cosmopolitan and Seventeen readers are getting a new way to shop those glossy looks: Hearst Magazines unveiled a deal Thursday to place Amazon SmileCodes in its pages so consumers can immediately buy items featured in the magazines.

SmileCodes, which get their name from the e-commerce giant’s arrow logo, are a branded version of QR codes that link to sales pages, promotions, videos and other content. They’ve been in pilot tests in Europe, but the Hearst deal marks their official debut in the U.S.

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