By  on November 15, 2017

Amazon’s ability to leverage Whole Foods is coming into sharp relief as the holiday shopping season picks up steam.

The online giant just unleashed a string of additional discounts at Whole Foods in the run-up to Thanksgiving on popular items like turkey, shrimp, eggs, salad mixes and sweet potatoes, among others, and framed the move as a “sneak preview” of what’s to come when its Prime membership program becomes the high-end grocer’s first rewards program.

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