By  on October 27, 2019

Amazon’s first omnichannel fashion event, held in Berlin this weekend, received mixed reviews. While brands and companies that took part were satisfied with the three-day event, attendees seemed a little less certain.

The event offered visitors three floors of omnichannel retail experiences in a trendy, central city venue, the Kuhlhaus. Activities included everything from hands-on customization to harnessing Amazon’s advanced analytics to find the perfect pair of jeans.

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