By  on April 23, 2018

American Apparel’s aim to quickly regain share is heating up as the company looks to relaunch the brand outside the U.S. on Tuesday.

The company, whose intellectual property was acquired in a bankruptcy auction last year by Gildan Activewear Inc., said it will open its online store to more than 200 countries. The company had continued with its wholesale business after the Gildan deal and more recently launched in the U.S. online.

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