NEW YORK — American Dream, the three million-square-foot shopping and entertainment center opening in 2017 in East Rutherford, N.J., hopes to attract 40 million shoppers annually across a range of ages and incomes. The project will have tenants ranging from Primark at the low end of the price spectrum to Hermès at the high end.
Primark is the latest retailer to sign on to the massive project, with plans to open a 100,000-square-foot store. Primark will be located on the third floor in the off-price district, which will also include a 30,000-square-foot Saks Off 5th.
“Primark is an established international brand that will deliver European merchandise at amazing value to our customers,” said Don Ghermezian, president of Triple Five, which is developing American Dream. “Showcasing Primark, a relevant and unique fashion retailer with a vast assortment of fast and mainstream fashion” will help differentiate the property.
Paul Marchant, Primark’s chief executive officer, said the American Dream store will be a step forward in the retailer’s focused momentum in the Northeast.
Primark operates two stores in the U.S., one in Boston’s Downtown Crossing, and the other at the King of Prussia Mall in King of Prussia, Pa. The retailer has revealed plans to open six more U.S. stores this year.
American Dream will have 500 stores, restaurants and services, including Saks Fifth Avenue, Lord & Taylor, FAO Schwartz, Toys ‘R’ Us, Uniqlo, Zara, Victoria’s Secret, Aritzia, Lululemon, Banana Republic, Gap, MAC and Microsoft.
Hermès will unveil an 8,000-square-foot store on two levels, located across from Saks Fifth Avenue. It will be part of American Dream’s 460,000-square-foot luxury area devoted to European and American designers.
The American Dream complex will also house North America’s largest fully enclosed DreamWorks-themed water park, an amusement park and a 16-story Big Snow indoor ski and snow park, a Sea Life Aquarium, NHL-sized ice skating ring, Cinemax movie theater and 1,500-seat live theater. A dining terrace and 15-full service restaurants will feature three eateries from Tom Billante, president of Carpaccio at the Bal Harbour Shops, and his partner Alex Kalas.