American Eagle Outfitters is keeping it all in the family.
The teen-skewed retail chain, whose chairman and chief executive officer is Jay Schottenstein, will add Privé Revaux, a line of sunglasses created by his nephew, David Schottenstein, to its assortment for spring.
Privé Revaux, a business that David Schottenstein founded with celebrities Ashley Benson, Hailee Steinfeld and Jamie Foxx last summer, will roll out to select American Eagle stores in New York, Florida and California as well as online on Friday.
“Our partnership with Privé Revaux is an extension of our mission to support individual style and is part of our continuous efforts to evolve as a destination offering innovative products for our customer,” said Chad Kessler, global brand president for American Eagle Outfitters.
The assortment will include the recently launched Icon collection and select models featuring antiblue light technology. All of the glasses retail for $29.95.
The brand launched in June 2017 as a direct-to-consumer play. Schottenstein refers to himself as a “serial retail entrepreneur.” He created the men’s custom suit brand Astor & Black as well as Swiss Stays, a business that sells adjustable collar stays. He’s also an investor in Mizzen + Main, a men’s shirt brand.
While most of American Eagle’s merchandise is private label, the company does offer some third-party brands including Hunter, Diadora, Birkenstock, Minnetonka, K-Swiss, Reebok, Teva, Timex and Wolverine.