Just in time for back-to-school, American Eagle Outfitters Inc. has partnered with State Bags on a program that will donate 20,000 new backpacks to students in need in 20 communities around the U.S.
This story first appeared in the August 12, 2015 issue of WWD. Subscribe Today.
State has agreed to donate one bag to a child in need for every bag purchased in an American Eagle store through Oct. 10.
“Every child should start the school year with the essential tools for success. [This] can help level the playing field,” said Jacqueline and Scot Tatelman, founders of State Bags.
Chad Kessler, American Eagle Outfitters global brand president, said the store’s associates are also donating thousands of school supplies to stuff into the backpacks.
In addition, American Eagle customers can donate at the register to support Teach For America, which promotes educational equity and excellence. The funds will be matched by American Eagle, up to $100,000.