By  on November 15, 2019

Chanel has a long and colorful history in Palm Beach. After unveiling its inaugural U.S. flagship on North Rodeo Drive in Beverly Hills, the Paris-based luxury brand in 1985 chose the wealthy South Florida enclave located on a barrier island between Lake Worth Lagoon on the west and the Atlantic Ocean on the east as the place for its second U.S. store.

Chanel is now showing Palm Beach some love. The fashion house today is unveiling a new 13,260-square-foot store on two levels. Designed with all the latest luxury accoutrements, the location is an example of one of the industry’s favorite buzzwords: experiential retail.

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