Ukrainian soccer star Andriy Shevchenko and his wife, Kristen Pazik-Shevchenko, are launching a men’s e-commerce site today at

This story first appeared in the March 22, 2012 issue of WWD. Subscribe Today.

The venture sells a range of designer, luxury and contemporary brands, including Rick Owens, Valentino, Luigi Borrelli, Roberto Cavalli, Calvin Klein Collection and AG Adriano Goldschmied.

The site is a partnership with Pazik-Shevchenko’s sisters, Kara Pazik and Marisa Pazik, with Shevchenko and his wife providing the funding for the company. London-based Shevchenko plays for Dynamo Kiev in the Ukraine and is captain of the Ukraine national soccer team. He was previously a high-profile striker for A.C. Milan and Chelsea, joining the Italian club in 1999 for a then-record transfer fee of $25 million and later acquired by the English club in 2006 for $56 million.

Ikkon is based in Washington, D.C., where the two younger Pazik sisters live and have been working on the site for the past two years. “When we started, sites like Mr Porter and Park & Bond had not launched yet. We are differentiating ourselves by being tightly edited and offering brands that aren’t widely available in the U.S.,” said Kara Pazik, 30.

Those brands include the Swedish sneaker maker Jim Rickey, Italy’s Arfango shoes, Cruciani cashmere, Title of Work neckwear and Goti bracelets.

Both Kristen, 34, and Marisa, 25, are models and the company used their fashion connections to help open doors to exclusive brands. Additionally, Shevchenko is friendly with a number of designers from his time in Milan, including Giorgio Armani, Domenico Dolce and Stefano Gabbana. He appeared in a 2006 advertising campaign for Armani Collezioni, has made public appearances on behalf of the designer and first met Kristen at a Giorgio Armani party.

The sisters plan to launch an auction feature on the site, giving customers the chance to bid on special outings with sports, music and entertainment celebrities, with all proceeds going to charity. Shevchenko will participate in the program, in addition to his friends and contacts.

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