Online retailer Overstock.com Inc., a publicly traded company, has forged an exclusive partnership with New York-based fashion company Andrew Charles, founded by Andy Hilfiger.
The Andrew Charles brand will be extended to home goods and fine jewelry, available exclusively on Overstock.com this spring.
Hilfiger and his wife, Kim, have designed all the items in the new lines, which will be featured on the Andrew Charles page on Overstock.com. The products will be available later this spring. The home range includes bedding, curtains, decorative pillows and rugs.
“Kim and I have always wanted to take our overall aesthetic, influenced by fashion and music, and develop it into a lifestyle brand,” Hilfiger said.
His father, Richard, was a jeweler for 40 years and that’s where Andy learned the jewelry industry and about stones and settings. Kim worked for several years for Tiffany & Co. and has worked with her husband on several of the fashion and lifestyle brands with which he’s been affiliated.
Having worked at his brother’s company, Tommy Hilfiger USA, where he spearheaded various music and entertainment initiatives, Andy Hilfiger later went on to partner with Jennifer Lopez, helping to create her fashion and fragrance business. He continues as a partner in Star Branding with his brother Tommy and Joseph Lamastra and Bernt Ullmann.
Overstock.com declined to divulge the retail prices until closer to the release date.
The e-tailer, based in Salt Lake City, sells a broad range of products including furniture, rugs, bedding, electronics, clothing and jewelry.
Andy and Kim Hilfiger will be showing their collections to the press on Wednesday at the Hudson Hotel in New York.