LONDON — Anita Barr has been named group fashion buying director at Harvey Nichols, and will take up her role on March 31, the store said Wednesday.

Barr will be responsible for women’s wear, men’s wear, and accessories. She will succeed Paula Reed, who resigned her post last October after a little more than a year on the job.

Barr will report to the store’s chief executive, Stacey Cartwright, who took up her role last month.

Barr has held senior positions in buying and merchandising at Harrods and Selfridges. Most recently, she was global product merchandising director at AllSaints.

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