By  on July 11, 2018

Annie Sez, the plucky retailer with the tag line, “It’s not just a store. It’s an obsession,” survived lawsuits from luxury brands, disgruntled vendors, Hurricane Sandy, bankruptcy proceedings and new ownership. Now Toronto-based YM Inc., which operates specialty stores under different banners and in 2013 acquired the chain, is closing or converting to sister brand Mandee all 20 Annie Sez units.

While Annie Sez’ 25-year-old-plus customers favored deeply discounted designer duds, Mandee caters to juniors, ages 16 to 25. In the last few years, Mandee has been rebranding itself as fast fashion with low prices, as evidenced by a young woman on its web site standing on a beach and striking a sexy pose in a bikini top and long skirt with a thigh-high slit.

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