Cathy Wassner and her babies — Zoe Rose, Marilyn Monroe and Diesel — wearing Anthropologie scarves.

NEW YORK — Anthropologie has a new vendor: Sons & Daughters of Bitches.<BR><BR>SDOB is helping the division of Urban Outfitters expand its line of merchandise for pooches to include scarves.<BR><BR>The 58-unit chain already sells a fair isle...

NEW YORK — Anthropologie has a new vendor: Sons & Daughters of Bitches.

SDOB is helping the division of Urban Outfitters expand its line of merchandise for pooches to include scarves.

The 58-unit chain already sells a fair isle knit sweater, a rattan-and-pine doghouse and peanut butter- and cinnamon-carob-flavored bones for Fifi and Fido.

More important for Cathy Wassner, who founded SDOB, the 2,400 scarves that Anthropologie bought are a validation of her creation and design skills. There are five different acrylic scarves, featuring one color and size for each style, and all are priced at $18. The scarves are hitting the selling floor this month.

One can say that Wassner took advantage of her husband, Gary, who is president of Hilldun Corp., a factoring firm. His contacts helped her gain her first retail account at Anthropologie, and his sourcing connections were responsible for the manufacture of the scarves in China.

While the Anthropologie scarves are geared for smaller pooches, SDOB also has creations targeting the larger dog. A cashmere sweater for a 3-pound Yorkshire terrier, for example, costs $150, which includes the requisite $75 for yarn.

When Wassner was stricken with pneumonia three years ago, her recovery was spent teaching herself how to knit. With a couple of dogs in the household, making them sweaters and scarves was a good way to hone her newfound knitting skills. Wassner has over 100 samples ranging from crate covers to shawls, jewelry, coats, leg warmers and even snoods, or neck and upper body warmers that could be pulled over the head as a hood.

“Snoods are used by show dogs to keep their muzzles clean and ears protected,” Wassner said.

While much of the SDOB product are in wool, some are in cashmere, fake fur and even mink.

Items from SDOB can be seen on the family members of many fashion insiders: Nanette Lepore’s Bonnie, a toy poodle; Elizabeth Fillmore’s Zoe, a pit bull; Douglas Hannant’s Charles, a miniature schnauzer, and Pete, a Yorkshire terrier; and Marc Jacobs’ store manager Robert Rich’s Dioji, a dachshund.

“I have so many patterns, and I do it all to order. Everything is special-made,” Wassner said. She can be reached at s_dob@hotmail.com, and expects to set up a Web site shortly.

This story first appeared in the September 15, 2004 issue of WWD. Subscribe Today.

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