The Sardinian designer, who will host a big performance during the upcoming Milan Men’s Fashion week, is also developing an ambitious retail strategy.
According to the designer’s wife and business partner Patrizia Sardo, on Jan. 14 Marras will unveil four collections with an artistic event held in the same 12,960-square-foot room at the Triennale Museum that is hosting the “Antonio Marras: Nulla dies sine linea. Life, diaries and notes of a restless man” exhibition, which closes Jan. 21.
During the event the company will show the Antonio Marras men’s fall collection and women’s pre-fall lineup, along with the Isola Marras women’s fall range and a capsule dedicated to men’s wear.
On the retail front, the Antonio Marras label on Wednesday opened its first store in Dubai. The 4,306-square-foot unit, which reproduces the brand’s Nonostante Marras concept store in Milan, is located at the City Walk Residential, a real estate project developed by Meraas Holding LLC.
“We first met last year and they got fascinated by our concept store in Milan so we decided to take this opportunity by setting up a store in a real estate development which is different from the others in Dubai,” said Sardo, referring to the fact that the boutiques included in the City Walk Residential are not in a mall but are accessible from the street.
The store, which was decorated with pieces selected by Marras, is connected through an antique gate from the Sicilian town of Syracuse to a restaurant, which the brand filled with special furniture from different parts of Italy.
Meraas, which last summer also opened an I’m Isola Marras store in Dubai, expects to roll out four other Antonio Marras and Isola Marras boutiques in Dubai and Abu Dhabi within the next three years.
In addition, the company is expanding its presence in the Far East through joint ventures with local partners.
In particular, Marras teamed up with Baba Fashion in Korea, where an Antonio Marras shops-in-shop opened last August at Seoul’s Hyundai department store. Five more stores are expected to open over the next five years.
“We are extremely happy with this partnership with Baba because they have a huge experience in the fashion retail business and Korea is an important, loyal market for us,” Sardo said.
At the end of September, the Antonio Marras brand inaugurated a 1,184-square-foot boutique at Shanghai’s Golden Eagle shopping center operated by the IFFG group.
“IFFG is developing a project aimed at bringing to Golden Eagle about 50 brands of Made in Italy,” Sardo said, adding that the Chinese pan-Asian group aims to open 12 additional Antonio Marras boutiques in China in the next five years.