Apple Watch Series 2

Apple is opening its first store in the center of Milan in a few years.

The shop will be located in the space currently occupied by the city’s historic Apollo theater, which will close Jan. 6.

The retail project developed by the Californian technology company will involve the whole Piazza del Liberty, a stone’s throw from the Duomo cathedral.

A glass cube with a water cascade will be at the center of the square, which will be completely restyled with water tanks and green spaces.

Along with the underground retail area, the new Apple store will feature an amphitheater, which, as agreed with Milan’s municipality, will have to host every year at last eight high-end cultural and social events open to the public.

Apple, along with Società Immobiliare Cinematografica Srl, which controls the Apollo theater’s space, will have to pay the city’s municipality more than 13 million euros, or $13.6 million at current exchange rate, as a compensation for the new development. In addition, Apple will transfer to Milan’s administration a sum of 786,000 euros, or $820,600, corresponding to the costs of the restoration works the city hall spent in 2013 to revamp Piazza del Liberty, along with paying a yearly sum of 127,435 euros, or $133,045, to use the public area of the square.

“This is an ambitious, international project, which will provide the city with a new space at disposal of both Milan’s residents and tourists,” said Pierfrancesco Maran, the town councilor for city planning. “The opening of one of the most prestigious brands in the world also demonstrates that Milan is extremely attractive at the moment and it reinforces the city’s role as international destination, as well as cultural and business pole.”

Apple, which in 2011 lost the public tender for the space now occupied by the Prada Group inside Milan’s Galleria Vittorio Emanuele II arcade, already operates stores inside the Fiordaliso and Carosello shopping malls, both located outside Milan.