By  on December 9, 2019

After the success of his New York-based pop-up museum, “Arcadia Earth,” designed to raise awareness for sustainability and circular design, founder Valentino Vettori is extending the lease till the end of 2020 and taking it to Los Angeles next.

An experienced retail designer by trade, Vettori tapped nonprofits the World Wildlife Foundation, Oceanic Global and even sustainable fiber producer Tencel as a “point of reference,” with a dozen environmental artists interpreting each theme (e.g. overfishing, plastic pollution, food waste) using largely recycled materials for the 15 rooms. Augmented reality, as well as virtual reality, is featured throughout.

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